iGaming Paid Traffic
Pain points and tactics for media buyers running traffic to betting and casino operations.
iGaming Metrics Every Media Buyer Needs to Know
iGaming metrics explained for media buyers: what CPL, FTD, CPA, GGR, NGR and ROAS really measure, how they connect, and which to check first before scaling.
iGaming Media Buyer: What the Job Looks Like Day to Day
What an iGaming media buyer actually does day to day: the routine, the metrics and the niche-specific challenges, from UTMs on the ad to the FTD via postback.
iGaming Paid Traffic to Telegram: How to Structure It
How to structure iGaming paid traffic to Telegram: UTMs, bridge page, enter_channel, FTD via postback and a real CPL benchmark to check your numbers against.
iGaming Redeposit Tracking: Why a Redeposit Isn't an FTD
iGaming redeposit tracking: a redeposit isn't an FTD. Why mixing the two distorts CPA and ROAS, and how to track each deposit without losing recurrence data.
iGaming Revshare Attribution: How It Works Over Time
Revshare pays out months after the click, outside any Meta Ads window. See how iGaming revshare attribution keeps each payout tied to the original click.
iGaming S2S Postback: How to Track FTDs from Telegram
An iGaming S2S postback closes the loop from ad click to FTD: on Telegram, the conversion that matters is the deposit, not the channel entry. Step by step.
iGaming Tracking Mistakes: 7 Common Conversion Errors
Seven iGaming tracking mistakes that hide FTDs from your Telegram campaigns — from counting channel entries as conversions to misreading the attribution window.
Optimize Campaigns for FTD or enter_channel? Run Both
Should you optimize campaigns for FTD or enter_channel? Why FTD alone is risky with long deposit cycles, and why running both in parallel usually works better.