What Is Revshare in iGaming? Revenue Share Explained

Revshare (revenue share) is an affiliate commission model in which the betting or casino operator pays the affiliate a percentage of the net revenue generated by the players they referred, on a recurring basis, for as long as those players stay active.

Unlike CPA, which pays a fixed amount once when the player makes their FTD, revshare builds up over months: earnings depend on how much the player plays, not just on the fact that they deposited. The calculation base is commonly NGR — the exact percentage and rules vary by operator and contract.

Because the payout lands long after the click, Meta’s attribution window can’t reach this revenue. The math has to come from the operator’s affiliate report, tied to the origin of each acquisition through a click_id or sub ID.

Want to see how to keep that link intact over time? Read the full article on iGaming revshare attribution.