Glossary
Quick definitions of niche terms: postback, CAPI, ROAS, FTD and more.
What Is a Meta Dataset? The New Name for the Pixel
A Meta dataset is the name Events Manager now uses for the pixel: the source that receives your events from the browser and from the Conversions API.
What Is an Attribution Model? Meta Ads and Telegram
An attribution model decides which touchpoint gets credit for a conversion. See how it changes what you optimize in Meta Ads and in Telegram funnels.
What Is Meta CAPI (Conversions API)?
Meta CAPI (Conversions API) sends conversion events from a server straight to Meta Ads, with no browser script. On Telegram, it's the only path to Meta.
What Is a Click ID? How It Ties Clicks to Conversions
A click ID is a unique identifier added to a link so a later conversion, like an FTD on a betting platform, can be tied back to the exact click behind it.
What Is Connect Rate in Paid Ads?
Connect rate is the share of people who click your ad and actually reach your bridge page: the click-to-page step, before anyone enters your Telegram channel.
What Is a Conversion Pixel? How It Works and Its Limits
A conversion pixel is a browser script that tells an ad platform an event happened: a visit, sign-up or purchase. Here's how it works and where it falls short.
CPA in iGaming: What It Is and CPA vs Revshare
CPA in iGaming is the fixed amount an operator pays an affiliate for each FTD, instead of a share of revenue as in revshare. Here's how it shapes your tracking.
What Is CPC? Cost Per Click in Paid Ads Explained
CPC (cost per click) is what an ad platform charges per click. It shows what it cost to get someone to your bridge page, not whether they joined or converted.
What Is CPL (Cost Per Lead) in a Telegram Funnel?
CPL (cost per lead) is what you pay, on average, for each person who shows real interest. In a Telegram funnel, that's a confirmed channel entry, not a click.
What Is CPM (Cost Per Mille) in Paid Ads?
CPM (cost per mille) is what you pay per thousand ad impressions. It measures the cost of being seen, not whether people clicked, joined or converted.
What Is Event Deduplication? (Meta Pixel + CAPI)
Event deduplication stops Meta from counting the same conversion twice when the Pixel and CAPI report one event. It works via a shared event_id and event name.
What Is Event Match Quality (EMQ) in Meta Ads?
Event Match Quality (EMQ) is Meta's score for how well a server event's user data matches it to a real person on Meta. More user data usually means a higher score.
What Are fbp and fbc? (And fbclid) in Meta CAPI
fbp and fbc are Meta identifiers: fbp comes from the Pixel's browser cookie, fbc from the ad click (fbclid). Here's what each one does in the Conversions API.
What Is FTD? First Time Deposit Meaning Explained
FTD (first time deposit) is a new customer’s first deposit — the conversion that matters most when optimizing iGaming and binary options campaigns.
GGR Meaning in iGaming: Formula, Example and GGR vs NGR
GGR meaning: Gross Gaming Revenue, total wagered minus winnings paid. See what GGR is in iGaming, how to calculate it and how GGR vs NGR differ.
What Is a Lead in Marketing? Clicks vs Channel Joins
A lead is anyone who showed interest and left a trace you can follow up. In a Telegram funnel, a button click and a real channel entry are two different things.
NGR Meaning: What Is Net Gaming Revenue in iGaming
NGR meaning: Net Gaming Revenue is GGR minus bonuses, promotions and sector taxes — the closest metric to what an iGaming operator actually keeps.
What Is a Postback? Postback URL and S2S Explained
A postback is an automatic notification one server sends to another when an event happens, like a conversion or an FTD. Here’s how it works in practice.
What Is ROAS? Return on Ad Spend Explained
ROAS (return on ad spend) measures how much value a campaign generated for every dollar spent. Without real conversion data, the number means very little.
What Is S2S Tracking? Server-to-Server Explained
S2S (server-to-server) tracking is direct communication between two servers, with no browser in between. It's the technical base behind postbacks and CAPI.
What Is Track4you? (Also Searched as Track for You)
Track4you, often searched as Track for You or Track 4 You, is an advanced tracking platform for Telegram funnels. Here's what it does and how its pieces fit.
What Are UTM Parameters? (And Their Limit on Telegram)
UTM parameters are tags added to a URL to show where a click came from: source, campaign and creative. Here's what they track on Telegram and what they can't.